This week’s episode of Talk Cow, Not Bull takes us on the road from Estonia to Lithuania with Noel and Hanna, exploring agri trade shows, technology, and life in agriculture.
The episode kicks off at Estonia’s bustling trade show, where Hanna and the Creva team supported local partner Fesma, the Huber dealer in Estonia. From there, the conversation shifts to windshield time—talking favourite tractors, cows, and a hilarious border crossing story in Oman.
Hanna also opens up about why she chose agriculture as a career, how precision farming and AI are changing the industry, and her advice for anyone thinking about joining the agri world:
“Grow your network, talk to people, and be ready to adapt.”
Noel closes the chat with what keeps him motivated in agriculture—seeing partners and products succeed in new markets and building long-term friendships in the industry.
Watch the full episode now on YouTube and subscribe for more global farming stories.